• Family Businesses

Why Many Family Businesses Struggle to Build a Strong Brand?

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  Prime Star / 2 minutes
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• 3 min read

Family businesses are the economic backbone of India. Almost 80% of businesses in India are family-owned or family-managed. From small textile to a mid-size manufacturing group, these are the engines for India’s private economy. Trust is higher in family businesses, and the commitment is deep. The founder’s personal reputation and relationships create a powerful foundation, […]